In three words: MEETING, VISION, PASSION
The story of BeYOU
It all began in Paris in 2011. Frédérique Favro, drawing on her extensive experience managing elite athletes, made a bold move: transferring that strategic expertise to the world of visual arts. Her vision was clear—to provide artists with the same level of structured support and guidance as top-performing athletes receive.
A few years later, a mutual friend introduced Frédérique to Carol Becker Lacave, who had just returned from several years abroad in London, Shanghai, and Hong Kong. The connection was immediate. They shared a deep alignment of values—respect, honesty, tolerance, and determination—and a dynamic complementarity. Frédérique brought the discipline and performance mindset of the sports world, while Carol infused the project with the sophistication and storytelling of the luxury industry.
From this powerful synergy, a new model of artistic management was born: BeYOU. More than an agency, BeYOU is a platform for empowerment—unlocking each artist’s potential, crafting tailored career paths, and building bridges between art, brands, and cultural institutions.
In 2024, a new chapter began with the arrival of Céline Gainsburg Rey. A brand marketing expert based in Washington, D.C., Céline fully embodies BeYOU’s spirit and ambition. Her mission: to deepen the agency’s relationships with luxury brands and expand its presence in the American market. What started as a duo evolved into a trio—solidifying BeYOU’s position as a key player in international talent management.
OUR MISSION
Support emerging and visionary visual artists by promoting their unique signature through tailor-made management and unique opportunities.
OUR COMMITMENT
Dream Big! Together, we will turn your dreams and artistic goals into reality.
OUR EXPERTISE
At BeYOU, we support artists by developing personalized strategies aligned with their identity and ambitions.
Our 360° approach covers all key areas to amplify their visibility, structure their careers, and foster long-term success.
Our support includes:
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Artistic positioning: Defining and refining each artist’s unique voice and creative direction
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Sales and pricing strategy: Tailoring pricing to suit different markets and collector profiles
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Image and storytelling: Crafting compelling narratives that highlight the artist’s universe
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Network development: Building meaningful connections with galleries, art fairs, collectors, and brands
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Digital and social media strategy: Strengthening online presence to reach a broader audience
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Administrative and operational tools: Providing guidance on legal, financial, and organizational matters
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Coaching and day-to-day support: Helping structure and manage artistic practice for sustainable growth
BeYOU empowers artists with the structure, visibility, and support they need to thrive in an ever-evolving art world. With empathy, passion and purpose!
THE TEAM
BeYOU is, above all, a human adventure — a story of women,
with people at the heart of everything we do.
Founder and Associate Director
Frédérique FAVRO
"With 10 years of experience in managing the careers of international tennis players and organizing sporting events (ProServ, ISE International), then 10 years in operational and event marketing in the airline industry (Corsair, Air Liberté), I helped create a unique management model for artists at BeYOU. As Madame "Events" I oversee the logistics of events, exhibitions and art fairs, as well as the digital and administrative management of the agency."
Associate Director
Carol BECKER LACAVE
"After 15 years in marketing and communications in the luxury sector, including 12 years at LVMH in France and in fashion in London, I joined BeYOU in 2012 after 10 years in China. My expertise in luxury codes, combined with boundless creativity and studies in art history in London, allows me to recruit artists and support them with a tailor-made strategy. I also work on the design of themes and their artistic variation for events."
Director of Partnerships and US Market
Céline GAINSBURG REY
"As an expert in marketing luxury and emerging brands, I have supported prestigious brands such as Bernardaud, Lancel, Breguet, and around thirty designers since 2005. Driven by a passion for discovering talent, my meeting with Carol and Frédérique was a natural fit. With degrees in luxury marketing (Sup de Luxe) and art history (Sotheby's), I develop BeYOU's partnerships and internationalization from Washington, DC."