Be YOU
MANAGE EMPOWER CONNECT
“HOPE”, Barbara Cox, acrylic, oil and pastels on canvas
Be YOU is, above all, a human adventure, a story of women, where the human aspect is at the heart of the agency. More than art, it is the artists and key players in the art world who inspire us every day.
Founded in 2011 in Paris by Frédérique Favro, the agency meets Carol Becker Lacave, who has recently returned from an expatriation in London, Shanghai, and Hong Kong, through a mutual friend. Their meeting is a true coup de foudre, a perfect balance between two complementary personalities, sharing common values: respect, honesty, tolerance, and determination.
Frédérique, with her experience in managing high-level athletes, brings her expertise to visual artists, while Carol applies luxury industry codes to their career development. This is how the Be YOU artist management model was born.
In 2023, Be YOU launched the YUMI Gallery, an art gallery dedicated to offering new exhibition opportunities to its artists and those not represented by the agency.
In 2024, to strengthen partnerships between artists and luxury brands and expand into the U.S. market, Céline Gainsburg Rey joins the agency. A branding marketing expert based in Washington, she embodies the values of Be YOU and brings a new dynamic to the agency, transforming the duo into a trio.
Céline, Frédérique et Carol
CAROL BECKER LACAVE
After 15 years' experience in the luxury goods industry in marketing and communications (including 12 years with LVMH Wines & Spirits in France and fashion in London), I joined Be-YOU in 2012 as Associate Director, after living in China for 10 years. My professional expertise in the codes of luxury combined with an overflowing creativity and art history studies in London, enable me to recruit artists and follow them on a daily basis in the implementation of a unique development strategy adapted to each of them. I'm involved in the Events activity, where I design the theme of the event and its artistic expression.
FRÉDÉRIQUE FAVRO
Founder and Associate Director, I previously spent 10 years managing the careers of international tennis players and organising sports events (ProServ, ISE International), followed by another 10 years in the airline industry (Corsair and Air Liberté) as Operational Marketing/Events Manager. While my first experience enabled Be YOU to set up an innovative artist management model, I am the agency's Event Manager, in charge of the logistical organisation of all events, including exhibitions and art fairs.
I also manage the digital and administrative side of the agency.
CELINE GAINSBURG REY
Expert in marketing of emerging and luxury brands, since 2005 I have supported prestigious brands such as Bernardaud, Lancel, Breguet, Jaquet Droz, Jaeger-LeCoultre, and around thirty emerging designers. What drives me? Support those who have “gold in their hands”! The beautiful encounters in life put me on the path of Carol and Frédérique, and our common values bring us together. Graduate of the MBA “Luxury Brand Marketing and International Management” from Sup de Luxe Paris, a “Bachelor of Arts, International Business” from the Sup de Co group, and a certificate in “Art History” from Sotheby’s Institute of Art, our association was obvious. I focus, within BeYou, on the development of brand and institutional partnerships, as well as the internationalization of the agency from my base in Washington, DC.
